Colored Markers and Highlighters

The Company:

Our client is a leader in writing instruments—managing several global brands of pens, pencils, markers, and highlighters.  Their success lies in balancing business segment interdependence while sharing innovations.

The Case:

Operating and selling around the world presents some unique challenges.  For our client, this meant regulatory registration with numerous agencies.  Last year, an audit revealed that not all colorants in their formulations were compliant.  As a company with products that touch the lives of millions of people, resolving this became their first priority.

The Solution:

Our color experts and Global Product Stewardship team combined to work closely with our client to find alternative formulations using our Keyfast Spirit, Keyazine, Keyacid, and Keysolv colorants. Together we established an approved list that was not only globally compliant, but also technically strong to match existing shades, and competitive with existing standards.  Our client now draws from this library as a resource when brainstorming new products—continuing their commitment to build value for their customers.